Revenue mechanics
Recurring subscriptions, transactional commerce, advertising, affiliate commissions and services each create different visibility into future cash flow. Buyers should understand the mechanism before applying a valuation framework.
Customer acquisition
Paid media, SEO, outbound sales, app stores, marketplaces and referrals carry different concentration and durability risks.
Use Flippa itself to verify current listings, pricing and platform details.
Owner and team dependence
Some digital businesses are system-driven; others depend on founder sales, creator identity or specialist knowledge. Transferability is part of value.
Platform dependence
Amazon, Google, Apple, Meta, Shopify and other platforms can enable distribution while also controlling rules, fees and account access. Concentration in one platform requires scenario analysis.
Capital intensity
Inventory, ad spend, development and support requirements affect how much cash the buyer needs after closing. Purchase price is not total capital required.
Match diligence to the model
Use model-specific checklists rather than a generic spreadsheet. The questions that matter for SaaS churn are different from the questions that matter for ecommerce inventory or agency client concentration.