Online Business Valuation & Deal Mechanics

Use these guides to understand the mechanics of a transaction before bringing in the appropriate legal, tax or financial professionals.

Valuation

Understand earnings, growth, concentration, transferability and market context.

Earnings

Know what each earnings measure is trying to normalize and when it can mislead.

Multiples

Use multiples as a market shorthand, not as a substitute for business-specific analysis.

Offers

Understand the commercial purpose of an LOI before legal documentation.

Agreement

Know the major deal terms that need professional review before closing.

Payments

Understand how third-party payment workflows can reduce transfer risk.

Transfer

Plan domains, accounts, code, content, customer data and post-close access.

Deal structure

Know why buyers and sellers use contingent consideration and where disputes can arise.

Financing

Understand payment terms, credit risk and documentation considerations.

Buyer quality

What proof of funds does—and does not—tell a seller.

Negotiation

Connect price to verified earnings, risk and deal structure.