Contribution margin
Discounts, returns, landed product cost, fulfillment, payment fees and acquisition cost determine how much revenue becomes cash contribution.
Inventory and working capital
Inventory timing, supplier deposits, seasonality and reorder cycles can require significant cash after acquisition.
Use Flippa itself to verify current listings, pricing and platform details.
Supplier concentration
Exclusive products can create defensibility, while single-source manufacturing can create fragility. Transferability of terms matters.
Acquisition channels
Paid media can scale quickly but may be sensitive to auction costs and creative fatigue. Organic, email and repeat purchase can diversify demand.
Platform dependence
Marketplaces, storefronts, ad networks and payment processors all impose rules that can affect continuity.
Buyer/seller preparation
Strong transactions include SKU-level inventory records, margin reconciliation, marketing history and clear account-transfer planning.