For sellers, marketplace selection changes both economics and process. A lower headline fee is not automatically better if the marketplace lacks the right buyers; a higher commission is not automatically justified if you do not need the added service.
What sellers should compare
- Upfront listing cost and ongoing subscription cost.
- Closing/success fee at your expected sale price.
- Acceptance or profitability requirements.
- Buyer verification and audience fit.
- Confidentiality, negotiation and transfer support.
Flippa: flexible service levels
Flippa currently offers self-service listing packages beginning at $29, higher-visibility options and broker-led services for qualifying businesses. Success fees start at 5% and vary by deal. This makes it useful for sellers who want to choose how much platform help to buy.
Empire Flippers: curated and higher-touch
Empire Flippers has no listing fee but requires businesses to meet profitability and history standards. Its current seller commission includes a $10,000 minimum for smaller deals and then a blended structure. The trade-off is a more curated process and migration support.
Acquire.com: transparent tiered seller pricing
Acquire.com currently charges $25–$100 per month to list depending on asking price, plus a 6–8% closing fee. Its audience and positioning make it particularly relevant for startup/SaaS sellers, though the marketplace now spans several online-business categories.
Choose by seller type
| You prioritize | Start with |
|---|---|
| Marketplace breadth and flexible self-service | Flippa |
| Curation and hands-on migration support | Empire Flippers |
| Startup/SaaS buyer fit and simple fee tiers | Acquire.com |
Seller shortcut
Get a realistic asking-price range first. Then compare the total expected fee and service level at that price instead of choosing based on a single advertised percentage.
Explore Flippa seller options ↗Fact-check: Platform facts and pricing checked September 14, 2026. Official sources: Flippa pricing · Empire Flippers seller info · Acquire seller pricing. Pricing and policies can change; verify before transacting.