Make recurring revenue auditable
Reconcile MRR/ARR to billing and banking records, document annual prepayments, services and discounts, and explain any gap between accounting revenue and subscription metrics.
Prepare retention evidence
Provide cohort retention, logo churn, revenue churn, expansion and downgrade data. Buyers will use these to judge whether reported growth is durable.
Check the current marketplace, seller packages and tools directly before you choose a venue.
Document the product and codebase
Prepare architecture diagrams, repository access, deployment procedures, technical debt notes, security practices and key dependencies. Identify which work only the founder currently knows how to perform.
Explain go-to-market economics
Show acquisition channels, sales cycle, pipeline, CAC where measurable, onboarding, support burden and customer concentration. Distinguish founder-led sales from repeatable process.
Choose a marketplace or broker that fits the deal
SaaS businesses can fit broad marketplaces such as Flippa and startup-oriented platforms such as Acquire.com. Compare fee structure, buyer access, confidentiality and level of advisory support at your expected sale price.
Define transition support
Agree on reasonable training, code handoff, customer communications and founder availability. Avoid vague arrangements that leave both sides with different expectations.