Engagement before downloads
Downloads are not the same as active users. Cohort retention and repeat usage reveal whether the product has durable value.
Revenue model
Subscriptions, in-app purchases and ads each create different revenue quality and platform-fee exposure.
Use Flippa itself to verify current listings, pricing and platform details.
Code and maintenance
Compatibility updates, dependencies, security and technical debt can create recurring engineering obligations.
Store and platform risk
Account standing, policy history, reviews and transfer rules can affect whether the asset can continue operating after sale.
User and channel concentration
Geography, one acquisition channel or one app-store ecosystem can create downside concentration.
Transfer planning
Repositories, developer accounts, billing, analytics, domains and customer-support systems should be mapped before closing.